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Young Americans notorious for choosing independence over commitment. They score less likely than their elders to be home or car owners, and certainly less likely to be parents. Millennials take the lead, though, in one key category: Pet ownership. What does that mean?
An Unconnected Generation?
Millennials, usually defined as those born between 1980 and 2000, are half as likely as people born in 1966 to be either married or living with a partner.
They are clearly delaying parenthood until later in life.
The New Employment
Millennials take to the new world of ‘flexible workplaces’ like fish to water.
Pet Ownership On The Rise
3/4 of all Americans in their 30s are dog owners. This compares to 50 percent of the total population owning dogs.
51 percent of Millennials own cats, compared to just 35 percent of Americans generally.
Money, Money, Money
Some advantages are obvious. Owning a pet is far less expensive than a relationship, never mind marriage.
Alone But Not Alone
Not ready for the complexity of cohabiting with another human being? Get a pet!
Going To The Dogs
Millennial men are likelier to look to pets for companions. In one survey, 71 percent of men 18 to 34 years old owned dogs, compared to 62 percent of women.
The image of the ‘Cat Lady’ doesn’t hold for Millennials. 48 percent of men have cats, compared to 35 percent of women.
The Booming Pet Industry
The rise of the Millennials is a boon for the now $63 billion pet industry, which is three times larger than it was in 1996. Last year Americans spent $11 billion on toys for their pets, pet costumes, pet strollers and more goodies.
Boomers Spend Heavy…
50% of Baby Boomers (bet. 1946 and 1964) confessed that they’d pamper their Old Yeller or Tom Cat before they’d pamper themselves.
But Not Like The Millennials
76 percent of Millennials admitted being likelier to spoil their pets than themselves. The evidence is in: Millennials are serious about their pets.